WHY?

BECAUSE YOU WANT TO CONSUME MORE SUSTAINABLY AND AVOID THE LINEAR ECONOMY WHERE PRODUCTS END AS GARBAGE.

Today's consumption behaviour is a societal and environmental problem, for the reason that we take out more of the earth's resources than it can handle, and the products often become rubbish instead of being reused. In addition, the products are often thrown out before their life span is over and in worst case they are not even used before they are discarded.

BECAUSE YOU DON'T WANT TO CONTRIBUTE TO DUMPING WESTERN SECOND HAND CLOTHES IN DEVELOPING COUNTRIES.

A large part of our clothes ends up in developing countries where it undermines their local clothing market and craftsmen.


BECAUSE YOU WANT TO BE AN EARLY ADOPTER.

Trend spotters in the fashion industry believe that resale, redesign and similar initiatives about reusing clothes will grow strongly in the near future. The Christmas gift of 2018 in Sweden (announced by the industry association Svensk Handel, giving attention to a product or phenomenon that represents the gift) was the recycled garment. But reuse is even better for the environment than recycling!

BECAUSE YOU ARE TIRED OF YOUR WARDROBE AND WANT TO CHEER IT UP WITHOUT THE NEED TO BUY NEWLY PRODUCED CLOTHES.



BECAUSE YOU WANT TO GIVE YOUR GARMENT A LONGER LIFE AND A NEW HISTORY. A HISTORY THAT CAN BE AN ICE-BREAKER AT A MINGLE PARTY.



BECAUSE YOU WANT TO WEAR SOMETHING UNIQUE AND SPECIAL AT THE WEDDING PARTY, BIRTHDAY PARTY, WHEN YOU ARE GIVING A LECTURE, WHEN YOU ARE PERFORMING ON STAGE, OR SIMPLY BECAUSE YOU WANT TO CHEER UP A NORMAL DAY AT WORK.



BECAUSE YOU WANT TO ENHANCE YOUR BRAND OR VALUES ABOUT SUSTAINABILITY, CONSUMPTION BEHAVIOR, CIRCULAR ECONOMY, CULTURAL MIXING.

BECAUSE YOU – AS WELL AS ME - THINK THAT SOMETHING SPECIAL APPEARS WHEN MIXING DIFFERENT STYLES, COLORS, PATTERNS, MATERIALS, CULTURAL EXPRESSIONS, CRAFTS, ORIGINS AND / OR AGE.